Projects

We recently led the renaming of SIVillage, Shinsegae International’s online lifestyle platform, to better reflect today’s fluid and participatory brand culture. Centering on the letter “V” from the original identity, we reimagined it as a symbol of evolution—concise, expressive, and open-ended. The result, Shinsegae V, bridges legacy and future. It signals a more dynamic,…

Between 2024-25, VCR partnered with Shinsegae Department Store—an iconic retail destination—to craft a digital communication strategy that brought their rich offline legacy into the digital realm. The goal was to ensure their physical presence resonated just as strongly online. We developed a focused, multi-channel plan with innovative touchpoints that deepened customer engagement and strengthened…

Recto, a Korean designer brand named after the “right-hand page of a book,” blends modern and contemporary aesthetics. VCR has partnered with Recto for several years, supporting its creative evolution. For AW24, we led a full renewal—refreshing its visual identity and digital presence to reflect the brand’s sophisticated yet approachable nature. The work spanned…

Since January 2024, VCR has led Carl Zeiss Vision Korea’s B2C communication strategy—shaping brand guidelines, designing key materials, and building a locally resonant identity aligned with global standards. Our work spans Instagram management, digital channel optimization, and a full renewal of the flagship Zeiss Vision Center, where physical and digital elements come together to…

Boontheshop is a contemporary fashion brand that merges artistry and functionality, offering curated apparel and accessories grounded in quality and sustainability. We helped bring their vision to life by designing and developing their debut website—an immersive platform that reflects the brand’s identity and values. Our collaboration also spans Instagram and digital initiatives, reinforcing Boontheshop’s distinct…

We’re proud to present Casestudy.co.kr—a dynamic website fully developed by VCR, from concept and design to build and ongoing maintenance. Every detail was crafted to deliver a smooth, elevated user experience. Casestudy is a street culture-driven retailer inspired by Boontheshop, offering a curated mix of fashion, art, and lifestyle. The site captures this spirit…

As Margaret Howell entered the Korean market, we partnered with the British fashion house to launch a localized e-commerce platform that preserved its minimalist, timeless aesthetic. We translated the brand’s identity into a refined digital space, integrating local payment systems and an intuitive user experience. The result is an online platform that balances brand…

Hyundai Card tapped VCR to redefine M Mall—not just as an e-commerce site, but as a lifestyle platform that speaks to a new generation. Our approach fused content and commerce, curating stories, brands, and products that resonate with millennial sensibilities. From restructuring the UX to launching a dedicated category for younger audiences, we transformed…

Guud.com is a next-generation lifestyle platform by Shinsegae Casa, a bold evolution from the former Casamia brand into a curated destination for modern, design-conscious shoppers. It offers a refined selection of furniture and home accessories, blending quality with a seamless, user-friendly experience. VCR led the full brand development—from naming and strategy to design, curation,…