We recently led the renaming of SIVillage, Shinsegae International’s online lifestyle platform, to better reflect today’s fluid and participatory brand culture. Centering on the letter “V” from the original identity, we reimagined it as a symbol of evolution—concise, expressive, and open-ended.
The result, Shinsegae V, bridges legacy and future. It signals a more dynamic, community-oriented platform, aligned with contemporary digital lifestyles while staying rooted in the brand’s heritage.
Scope of Work
·Brand Naming
·Concept Direction
·Narrative Framing
Link
shinsegaev.com