Since January 2024, VCR has led Carl Zeiss Vision Korea’s B2C communication strategy—shaping brand guidelines, designing key materials, and building a locally resonant identity aligned with global standards.
Our work spans Instagram management, digital channel optimization, and a full renewal of the flagship Zeiss Vision Center, where physical and digital elements come together to elevate customer engagement.
Scope of Work
· Brand Guidelines & Design
· Zeiss Vision Center Renewal
· Instagram & Digital Channel Management
· Campaign Strategy & Execution
Link
zeiss.co.kr