Hyundai Card tapped VCR to redefine M Mall—not just as an e-commerce site, but as a lifestyle platform that speaks to a new generation. Our approach fused content and commerce, curating stories, brands, and products that resonate with millennial sensibilities.
From restructuring the UX to launching a dedicated category for younger audiences, we transformed M Mall into a destination that feels fresh, relevant, and distinct from the ordinary.
Scope of Work
· Concept Planning
· Strategic Planning
· Merchandise Curation
· Buying Direction
Link
Apple Store
Google Play